ClientMuse Studio · Sample Deliverable
What a 30-day content package actually looks like
This fictional sample is built for Luma Aesthetics, a made-up aesthetic practice. It shows the structure, depth, and tone a real client can expect. Clinic-specific facts, credentials, prices, treatment claims, before/after assets, and regulated statements are always supplied or approved by the client before publication.
Sample strategy
Primary goal: build trust, educate prospective clients, and create more consultation intent without relying on exaggerated claims.
Content pillars: treatment education · provider trust · FAQs · behind the scenes · consultation guidance · social proof · seasonal offers.
30-Day Content Calendar
- Day 1 — Reel: “3 things to know before your first aesthetic consultation.” Hook: “A good consultation should never feel rushed.” CTA: Save this before you book.
- Day 2 — Carousel: “What to bring to your consultation.” CTA: Send this to someone planning their first visit.
- Day 3 — Story: Meet-the-provider Q&A. Focus on verified background, philosophy, and what clients can expect.
- Day 4 — Reel: “Treatment vs. treatment plan: why they are not the same thing.” CTA: Book a consultation to discuss options with a qualified provider.
- Day 5 — Static post: Brand value statement: natural-looking, consultation-led care. Caption explains the practice philosophy without promising outcomes.
- Day 6 — Story: Poll: “What do you want explained next?” Options: skin / injectables / recovery / consultations.
- Day 7 — Carousel: “5 questions worth asking before choosing a provider.” CTA: Save for later.
- Day 8 — Reel: Behind the scenes: treatment room reset and preparation. No patient data shown.
- Day 9 — Static post: FAQ: “How do I know which service is right for me?” Answer directs the viewer to individualized consultation.
- Day 10 — Carousel: “What a treatment page should tell you before you book.” Educational, not diagnostic.
- Day 11 — Story: This-or-that visual preference poll tied to brand aesthetic, not medical outcomes.
- Day 12 — Reel: Provider POV: “One thing I wish every first-time client knew.” Uses client-approved wording.
- Day 13 — Static post: Review/testimonial spotlight using a real, approved review and no altered meaning.
- Day 14 — Carousel: “Consultation day: what happens step by step.” CTA: Share with a first-time visitor.
- Day 15 — Reel: Myth vs. fact format. Every clinical statement must be reviewed by the practice before posting.
- Day 16 — Story: Question box for general service questions; no individualized medical advice.
- Day 17 — Carousel: “How to prepare for a consultation.” Keep recommendations limited to practice-approved guidance.
- Day 18 — Static post: Team spotlight with role, verified credentials, and one personal brand detail.
- Day 19 — Reel: “Why we photograph consistently.” Explains documentation and consistent lighting; only approved imagery used.
- Day 20 — Story: Mini FAQ sequence: booking, parking, consultation timing, contact method.
- Day 21 — Carousel: “Before-and-after photos: 4 things viewers should look for.” Includes consent and results-vary context.
- Day 22 — Reel: Walkthrough of the client journey from booking to follow-up, based on the clinic’s real process.
- Day 23 — Static post: Local-community post: “Proud to serve [approved city/area].”
- Day 24 — Carousel: Seasonal skin or service checklist using only approved educational claims.
- Day 25 — Story: Availability / consultation reminder using real schedule information supplied by the client.
- Day 26 — Reel: “What ‘personalized’ should actually mean in aesthetic care.” CTA: Start with a consultation.
- Day 27 — Static post: Offer highlight using client-approved pricing, expiration date, eligibility, and terms.
- Day 28 — Carousel: “The questions we hear most often this month.” Turn real FAQs into evergreen education.
- Day 29 — Reel: Month recap / behind-the-scenes montage. CTA: Follow for next month’s education.
- Day 30 — Carousel: “New here? Start with these 5 posts.” Creates a strong onboarding path for new followers.
12 Reel / TikTok Script Starters
- First consultation: Hook → what happens → what you should leave understanding → consultation CTA.
- Provider philosophy: Hook → verified point of view → who the practice is best positioned to help → soft CTA.
- Myth vs. fact: common misconception → approved explanation → “ask your qualified provider.”
- Behind the scenes: room prep → safety/organization point that the clinic has approved → booking CTA.
- 3 questions to ask: rapid list → why each matters → save CTA.
- Service-category explainer: who usually asks about the category → what a consultation evaluates → no outcome promise.
- FAQ response: show question on screen → concise answer → invite consultation for individualized guidance.
- Client journey: booking → consultation → approved next steps → follow-up.
- Local practice story: why the clinic serves its community → brand value → location CTA.
- Review reaction: approved review excerpt → what the team values about that experience → thank-you CTA.
- What we do differently: one verified differentiator → evidence → invitation to learn more.
- Month-end recap: three top educational moments → ask audience what they want next.
Example Caption
Hook: Your first aesthetic consultation should give you clarity — not pressure.
Body: A thoughtful consultation is a chance to talk through your goals, relevant history, preferences, and the options a qualified provider believes are appropriate for you. At Luma Aesthetics, our sample content strategy puts education before promotion. Your real clinic’s process, credentials, and medical statements would be inserted only after approval.
CTA: Save this for later, or contact the practice to learn how its consultation process works.
Creative Direction — $399 Example
- Look: clean editorial, warm neutrals, clinical-but-not-cold.
- Typography: high-contrast serif headlines + simple sans-serif body text.
- Visual rhythm: 40% people/provider, 25% educational graphics, 20% environment/detail shots, 15% offer/social-proof assets.
- Static creative set: FAQ card, myth/fact card, provider quote, 3-slide education carousel, consultation CTA, review card, local-community card, offer card, service-category cover, story question template, story poll template, “save this” checklist, new-follower intro, month recap, booking reminder.
Visual Direction Examples
“Premium aesthetic-clinic editorial still life, warm ivory treatment room, soft window light, clean skincare textures, muted sage accents, no visible logos, no text, realistic commercial photography, vertical 4:5.”
“Close-up luxury clinic reception details, travertine surface, neutral flowers, soft daylight, high-end wellness editorial photography, realistic, uncluttered, vertical social-media composition.”
Concept visuals are used only when appropriate and are never presented as real patients, real results, real providers, or real treatment outcomes.
The initial content system is delivered within 3 business days after the complete intake and approved business information are received. Filming, posting, community management, and performance guarantees are not included.
Choose a package
Platform rule: each package covers one primary platform selected during intake: Instagram, TikTok, Facebook, or LinkedIn.
$199 Content Kit: a 30-day written calendar, 30 platform-appropriate post directions, 12 video scripts or carousel/document outlines, keyword and hashtag guidance where relevant, and visual-direction prompts. Designed graphics are not included.
$399 Content + Creative: everything above plus approximately 15 branded social-media design drafts sized for the primary platform, one consolidated design revision, and repurposing notes for one optional secondary platform.
These are social-media deliverables, not website graphics. Filming, finished video production, editable Canva source files, posting, community management, and separate custom content sets for multiple platforms are not included unless separately agreed.
The initial written system or first creative set is delivered within 3 business days after the completed intake, selected platform, approved business information, brand assets, and required materials are received.
Choose the $399 Content + Creative package →
Sample only. Fictional practice. No medical advice. Client approval is required for credentials, regulated claims, prices, offers, testimonials, before/after assets, and compliance-sensitive statements.